Wednesday, October 20, 2010
Posted by Michael Knutson in "Apple Talk" @ 04:00 PM
Ah, nothing like hard statistics to tell a fuzzy story. Android cross-platform mobile advertising revenue (that's Android on -all- devices) has exceeded ad revenue generated from (only) the iPhone. That's a nice many-to-one statistic, but the true numbers behind the numbers indicate that iOS revenue growth (again, from advertising) increased 316% in the last quarter. At the same time, Android ad requests have grown 1283% since January 2010. So what does this all mean? We're getting more and more targeted advertisements on our mobile devices, one might even say that the onslaught is just beginning. Now, if I only had a TiVo-like device on my iPhone to let me skip (or fast forward through) advertisements ...