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All posts tagged "apple thoughts"


Monday, August 10, 2009

What is it They Say About All Good Things?

Posted by Vincent Ferrari in "Apple Thoughts Site Updates" @ 08:31 PM

When I got the e-mail, I couldn't believe it. Jason Dunn e-mailed me and told me he wanted me to run his new venture. An Apple web site. From the master of all things Microsoft. No one I know knows Microsoft products the way Jason does, and I maintain that to this day. Because of him, I was roped into the PocketPC community many many years ago, and on my first trip to Vegas for CES a few years ago, I made sure I said hello. Jason is an awesome guy and I'm glad to have met him.

But admittedly, there was some trepidation. To say Jason isn't an Apple fan is an understatement, and yet here I was on the verge of starting up the first franchised Thoughts Media site. Talk about walking into the lions' den, huh? Hell, just read some of the comments Jason got the day we launched. I don't know how he held his temper!

Anyway, it's been a fun ride. It pains me to do this, but I have to.

As of today, I'm no longer going to be part of the day to day operations at Apple Thoughts. Read more...


Thursday, July 16, 2009

Aspects 1.0: Aspect Ratio Calc for iPhone / iPod Touch

Posted by Vincent Ferrari in "Apple Software (iPhone/iPod Touch)" @ 05:03 AM

http://www.codesparq.com/aspects/

The Claim: Just like the iPhone itself, Aspects encompasses beauty and ease of use. The clean and simple user interface makes aspect ratio calculations an absolute joy. Aspects doesn't just stop at pixels. It supports widths and heights in inches and centimeters, and resolutions in pixels per inch and pixels per centimeter, making it possible to calculate both screen-based and paper-based image sizes. Simply modify one value and Aspects takes care of the rest. Ratios Galore From standard 4:3 to wide 16:9 to old school 1.75:1, Aspects lets you select from twenty-three predefined ratios. And you can create your own, too!

The Application: Condensed into a two-screen UI, can Aspects really make the tedious chore of adjusting aspect ratios for your blog posts / multimedia projects "an absolute joy?" You're gonna have to read on to find out!

Read more...


Tuesday, July 14, 2009

We Want You!

Posted by Vincent Ferrari in "Apple Thoughts Site Updates" @ 06:00 AM

So now that we've hopefully ingratiated ourselves into your life a little bit, we'd like you to join us. That's right, we're looking for new blood on the team and if you like Apple and Apple Products and would be willing to share your talents with a large and growing audience, this is the place to do it.

Both positions come with a 90 day "probation" period, which means that we won't officially decide whether you're staying on for 90 days. The excellent part of that, for you, is that it gives you time to learn the ropes and get in the groove. If you decide it isn't for you, cool. If you want to stay, then it's just a matter of removing "in-training" from your title!

News Editors

You'll be responsible for digging out news stories from around the web or other news sources and posting them on Apple Thoughts once to twice a day (when possible). You will also receive assignments from your illustrious Executive Editor (I hear he's a great guy). Sometimes there will be a deadline, sometimes not (most of the time, not).

If this is something you think you might be interested in, send two stories in Thoughts Media news format (see prior posts for examples) to recruit@applethoughts.com. We'll be reviewing them in the next week or so and will contact you if we think you're a good match.

Review Team Members

You'll be responsible for securing review items (applications / hardware / accessories) and maintaining relationships with vendors and developers. This position will require one review every 3-4 weeks, but more are always welcome. You may also, from time to time, receive review assignments from your amazingly fabulous Executive Editor (really, he's a great guy) with the expectation that they're turned around as soon as they can be.

Reviewers may also be called upon to do video reviews if the product warrants, but no one is going to make you get on camera if you aren't comfortable doing so.

If this position interests you, send two reviews in Thoughts Media reviews format (see prior posts for examples) to recruit@applethoughts.com. We'll be reviewing them over the next week or so and will contact you if we think you're a good match.

If, on the amazing chance you're interested in both positions, by all means try out for both! The only thing we ask is that you send your review "samples" and your news "samples" in separate e-mails, and the reason for that is that we may have different people sorting out the different positions.

Don't be shy! If you're interested in doing this, we're interested in hearing from you!


Wednesday, March 25, 2009

Apple Thoughts Now on the iPhone / iPod Touch

Posted by Vincent Ferrari in "Apple Thoughts Site Updates" @ 07:00 AM

That's right folks! Thanks to the amazing Darius, we now have an iPhone and iPod Touch version of Apple Thoughts! This, of course extends to all the Thoughts Media sites, so go ahead and read up on all the others also. Posting will be iPhone enabled soon, but for now, enjoy the reading!

And please, show Darius some love in the discussions. He really did work hard to get this running for us.


Friday, March 6, 2009

Apple Thoughts Needs Your Help

Posted by Vincent Ferrari in "Apple Thoughts Site Updates" @ 09:00 AM

http://www.surveymonkey.com/s.aspx?...Xp6NOnhUw_3d_3d

As Executive Editor, I can only hope you're enjoying reading our daily news, views, rants, and raves. We need some help, though. Without advertisers, we can't keep the lights on and keep the site going. Bandwidth is expensive, folks, and that's why we're recruiting you, our loyal listeners, to help out.

Please take our advertiser survey. The demographics will help pair Apple Thoughts with advertisers that want to reach you and help keep Apple Thoughts running and the daily stream of stuff coming.

Thanks in advance for your participation!


Friday, January 9, 2009

Housekeeping Time!

Posted by Vincent Ferrari in "Apple Thoughts Site Updates" @ 05:58 AM

Firstly, a quick thank you to everyone whose visited and participated in the forums. You're making this a truly fun experience for everyone and I owe you all a debt of gratitude.

That being said, we'd like you to join us!

If you're interested in joining the team (I promise, it's quite a bit of fun!), then drop us a line. The outline for what we're looking for is here. If you have any questions, feel free to ask them!

Secondly, our second contest will be coming to a close soon, so don't forget to enter. It's really easy, and we have a great prize for you!

All you have to do is post a viral video in this thread. That's it! We're picking winners at random, so get in there, will ya?

Thanks for reading and we look forward to giving you even more in the coming year!


Wednesday, December 31, 2008

Taking Tomorrow Off (Isn't Everyone?)

Posted by Vincent Ferrari in "Apple Thoughts Site Updates" @ 02:00 PM

We're taking the rest of the night off and tomorrow as well, but don't worry; we'll be back on Friday with more news, reviews, and other fun stuff including our next contest! Have a Happy New Year celebration, be careful out there, and remember: nothing cures a hangover like a nice greasy burger (no, I'm not kidding; works for me every time!).

Good night all!

(Hey, why don't you share some of those resolutions you're making this year in the comments so we can all have a laugh about it next year!)


Why We Won't Write About the Jobs Rumor

Posted by Vincent Ferrari in "Apple Thoughts Site Updates" @ 08:00 AM

Seeing as Apple Thoughts is relatively new to the scene, I felt it important to clarify why you didn't see us parroting the Steve Jobs rumor from yesterday (contrary to the insane speed with which it spread around the web).

We generally won't report on rumors (and if we do, we always make it super clear that we're not taking a position on them either way) unless they come from a super reliable source (preferrably multiple reliable sources). When I worked for the Apple Phone Show as a Producer and Writer, we were under strict orders to never post a single solitary rumor unless we knew the source and could take heat if it turned out to be untrue. I've let that stick with me to the point where I believe that's the direction I want to take Apple Thoughts in as well.

Ultimately, editorial discretion falls at my feet. For too long, I've watched many Apple-related sites report outrageous and ridiculous rumors as long as they could say they got it from someone or somewhere else. To me, that's as bad as starting a rumor yourself and you're not shielding yourself by not being the source. The Apple blogosphere and news sites live and die by rumors and innuendo, but we won't. I hold myself and my Editors to a higher standard. That may mean we miss a few things or when the broken clock is right for the second time in a day and one of the rumor sites hits one on the nose we'll be second to report it, but that's a sacrifice I'm willing to make to maintain our integrity and keep the trust of our readership.

I'd like to hear your thoughts on this as well, so don't hesitate to leave them in the comments. I do hope you understand where I'm coming from here, and thank you so much for making this site the quick success it has already become. 2009 is going to be a big year for us and I want each and every one of you to be a part of it.


Monday, December 29, 2008

We're Back!

Posted by Vincent Ferrari in "Apple Thoughts Site Updates" @ 08:00 AM

Now that the Christmas season has come and gone, it's time to get back to work here. Remember our Sena giveaway? Sure you do! We're still taking entries up until 12/31, and we'll be deciding on a winner at 12:00pm Eastern Time that day, so get your entries in! And, as I've said, if the iPhone 3G isn't in your arsenal of gadgets, fear not, for we have a lot more coming in the upcoming days.

News and Reviews resume today, so keep an eye out and thanks for reading!


Wednesday, December 24, 2008

Taking Two Days of Rest

Posted by Vincent Ferrari in "Apple Thoughts Site Updates" @ 05:40 AM

Since today is "the big one," Christmas Eve, and tomorrow is Christmas Day, the Apple Thoughts staff will be taking a breather to recuperate and spend time with family. We want to wish everyone a Merry Christmas, Happy Hanukkah and Happy anything-else you may celebrate at this time of the year. We will be back on Friday with more stuff to give away (I told you we had a box full of goodies, didn't I?) and more news and reviews on your favorite company with a half-eaten fruit in its logo.

Don't forget our Sena giveaway! We're going to be picking winners for that one next week, so get in while you still can!

Oh yeah, and if the Sena giveaway is a little too iPhone-related for you, have no fear because we have lots of iPod Nano and Classic stuff coming as well. Stay tuned, and Merry Christmas once again and thanks for reading!


Thursday, December 4, 2008

We Want You!

Posted by Vincent Ferrari in "Apple Thoughts Site Updates" @ 08:00 AM

Well folks, it's that time. Now that most of the kinks have been worked out, the procedures solidified, and all that other fun stuff done, it's time to start growing the team. Here's what we're looking for:

News Editors

You'll be responsible for digging out news stories from around the web or other news sources and posting them on Apple Thoughts once to twice a day. You will also receive assignments from your illustrious Executive Editor (I hear he's a great guy) and they will need to be turned around within 2 hours (most of the time). You'll be expected to write one column (700 words or more) once a month at minimum as well. If this is something you think you might be interested in, send two stories in Thoughts Media news format (see prior posts for examples) to recruit@applethoughts.com. We'll be reviewing them in the next week or so and will contact you if we think you're a good match.

Review Team Members

You'll be responsible for securing review items (applications / hardware / accessories) and maintaining relationships with vendors and developers. This position will require one review every 3-4 weeks, but more are also welcome. You may also, from time to time, receive review assignments from your amazingly fabulous Executive Editor (really, he's a great guy) with the expectation that they're turned around as soon as they can be. Reviewers may also be called upon to do video reviews if the product warrants (not required, obviously, but if you're comfortable doing videos that's a major plus). If this position interests you, send two reviews in Thoughts Media reviews format (see prior posts for examples) to recruit@applethoughts.com. We'll be reviewing them over the next week or so and will contact you if we think you're a good match.

If, on the amazing chance you're interested in both positions, by all means try out for both! The only thing we ask is that you send your review "samples" and your news "samples" in separate e-mails, and the reason for that is that we may have different people sorting out the different positions.

Thanks, and good luck to all of you!


Tuesday, November 4, 2008

Welcome to Apple Thoughts!

Posted by Vincent Ferrari in "Apple Thoughts Site Updates" @ 08:00 AM

Let's get the obvious stuff out of the way. There are lots of Apple-related sites out there right now, and there will be many more out there after we launch this one. It's not a stretch of the imagination to say that Apple fan sites are nothing new, for the most part.

At Thoughts Media, we believe that sites aren't just places for you to go to read, but to participate in a community that's interested in what you're interested in. Think about it. How many times have you gone to a site that falls into your favorite topic and the comment section is uncivilized, off topic, or outright useless? How many times have you read a review of a product that didn't appear genuine, or that you realized was unfairly biased toward the company that made it because they were a sponsor? How many times have you left a site because the forums were like the wild west?

We don't do that here.

Apple fans and enthusiasts are the most passionate and devoted to their platform in all of computing. We choose Apple products for many reasons; aesthetic reasons, functionality, stability, and so on. What Apple fans deserve is a community that is as supportive to them as they are to the platform, and that's where we come in. In that respect, we promise five things to every single person who visits:

  1. A healthy flow of daily news and views on the top Apple-related stories of the day.
  2. A consistent flow of reviews on the latest Apple and Apple-related products on the market.
  3. A community that will be supportive and helpful yet still be open to discussion and debate.
  4. An honest look at our favorite Cupertino-based company with no room for shilling and fanboism.
  5. An honest desire to be your one-stop shop for everything Apple-related.

As Executive Editor, I take the role of doing the right thing for our readers very seriously. We won't "love" a product simply because Apple makes it or because a sponsor asks us to review it. Your trust is the most important thing we have and without that we have nothing.

Welcome aboard, thanks for reading, and I hope we can live up to your expectations as well as the fantastic example set for us by the other sites in the Thoughts Media network. I want to thank Jason for this opportunity and his hard work setting us up, Fabrizio for the behind-the-scenes work in setting up the site, the Thoughts Media network of sites for having us, and my team for agreeing to help bring this dream to fruition.

We won't let you down!

Vincent Ferrari
Executive Editor
Apple Thoughts


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