Friday, January 14, 2011
Posted by Jeff Campbell in "Apple iPhone, iPod Touch, iPad" @ 09:00 AM
"Android devices have surpassed iOS devices for the first time in ad impressions on at least one mobile ad network. In its December 2010 Mobile Mix Report, Millennial Media reported Thursday that Android accounted for 46% of impressions served by the network during December of 2010, compared to 32% for iOS devices, marking the first time Apple's platform has played second fiddle to Android on the network."
Even though the platform may be playing second fiddle, as a manufacturer Apple is still number one at 20.06% of the devices that received ads. How does the top three look? Well besides Apple at number one, Samsung had 17.23%, HTC had 15.3% and bring up 4th place was RIM with 12.13%. They also break it down into individual devices and Apple was still number one followed by Blackberry Curve, the iPod Touch and then HTC Nexus One. The iPad came in at 8th place on that list. It will be very interesting to see how this all plays out once the iPhone hits the Verizon market.