Apple Thoughts: Netflix, What Are You Thinking?

"Netflix, the streaming movie and DVD subscription service, announced this morning that it would no longer allow users to add DVDs to their queue from the device they use to watch instantly."

I find this rather annoying, as I like to manipulate my Netflix que from my iPhone and iPad and I do it on a regular basis. If you are on the plan where you get physical DVDs like I am, I see no logical reason for this move. If you are on the streaming, since they have improved their search capabilities so much with recent updates, I can see why you wouldn't need it so why can't they make it subscription specific? Is the coding that much of a burden? What are your thoughts?