Wednesday, November 3, 2010
Personal Shopping Ends at Apple Retail Stores, Sort Of...
Posted by Jeff Campbell in "Apple News" @ 02:00 AM
"As part of the expected rush of holiday shoppers, and a change in philosophy on serving customers, Apple has quietly ended its free Personal Shopping service that provided appointment-based product demonstrations and selection assistance."
I never had the chance to use this service, or saw the need in my circumstances, but I can see the need for new Mac owners. So even though this particular service is gone, they are still providing personal service. The philosophy at the retail stores changed a bit, so that now they don't believe there is a need for the one-on-one by appointment, because every customer deserves to have the personal service. Now all customers will get as much personal attention as they need to get the information they want, with no obligation to buy. I like the new philosophy, what are your thoughts?