Thursday, May 19, 2011
Posted by Jeff Campbell in "Apple News" @ 01:00 PM
"Apple opened its first two retail stores ten years ago today, with two locations in Glendale, California, and McClean, Virginia. At the time, most industry watchers-myself included-thought Apple's venture into retailing was a poor choice: why should the company pay for premium space in upscale shopping centers when it commanded only a minuscule portion of the PC market-and particularly when computer makers like Gateway were painfully discovering that making computers and selling computers in a store were completely different things?"
It sounds like those consultants that Apple hired early on to determine the mistakes Gateway made paid off. The retail stores for Apple have been a big hit and quite the showcase for the products from Apple. I love going to the Apple Store as the experience is like none other. Well, Starbucks is a pretty good experience too, I guess top notch customer service pays off.