Apple Thoughts: Packaging is an Art Form at Apple

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Thursday, January 26, 2012

Packaging is an Art Form at Apple

Posted by Jeff Campbell in "Apple News" @ 03:00 AM

http://gizmodo.com/5879097/apple-pa...ated-box-opener

"Anyone who's purchased anything from Apple in the last decade knows how beautiful an experience unboxing their products is. In fact, there's a small team at Apple who take the subject very, very seriously."

Attention to detail is one thing, but this takes it to another level! I love how Apple packages their products, and I guess it's because they want it to be a special experience. One thing is for sure though, I couldn't do the guys job that tests each of these boxes. Ugh, how boring!


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