Thursday, January 8, 2009
More Evidence that Santa Came Through for Apple
Posted by Jeff Campbell in "Apple iPhone & iPod Touch" @ 08:21 PM
"More evidence suggesting Apple's (AAPL) iPod touch had a big Christmas: Its owners looked at a lot more mobile ads in December than November, suggesting Apple sold a lot this past holiday season."
Not only did web hits increase during the Christmas season, so did ad hits according to Silicon Valley Insider. In the article, AdMob is referenced as saying they "served 292 million ads to iPod touches in December, up 3.4x from November, when it displayed 86.4 million ads to iPod touches."
They are quick to note it doesn't mean the unit base tripled and these stats depend on other factors outlined in the article. Still, that many more hits sure implies there are a lot more of them out there.
