Apple Thoughts: SiriusXM App Still In The Works

"Garrett Huffman of San Francisco loves the Sirius satellite radio that came with his Volkswagen Jetta so much that he would like to get another one for his waterskiiing boat. But the 31-year-old says he's going to hold off until he can get the new Sirius iPhone application, which Sirius XM Radio Inc. has promised to launch in the next few weeks. Compared to buying and installing a Sirius satellite radio on the motorboat, "that would save me money," says Mr. Huffman, a shipping manager for Chevron Corp. In releasing the new application, which will allow customers to stream satellite radio over their iPhones, Sirius XM appears to be tacitly conceding that the satellite-delivery system that once was cutting edge now has competition far beyond what its founders imagined."

I love satellite radio. I've been an XM subscriber for a really long time and when I was buying my new truck, I made sure it had satellite radio built in (which is something that's really easy to do these days; most new cars do). An official SiriusXM app would be absolutely awesome because, much like the guy in this story, I'm hesitant to activate a second radio. Looking forward to seeing what they release.

(Disclosure: I am a shareholder in SiriusXM, but hold no majority positions of any kind and have no voting power on the board. I bought the stock because I like the product, not the other way around).