Apple Thoughts: Microsoft Drops Puzzling New Laptop Hunters Ad

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Friday, May 15, 2009

Microsoft Drops Puzzling New Laptop Hunters Ad

Posted by Vincent Ferrari in "Apple Laptops" @ 09:00 AM

Oh brother, they're at it again...

Okay, Microsoft is obviously getting better at being truthful because, for the second time, I don't really have any big problems with this one. I just have one question: Why did she look at the 15.4" MBP and then buy a 13" Dell? Of course the 15.4" isn't in her budget (I've even said that it's expensive), but the 13" is and that more than suits her requirements of being portable, light and powerful, and easily fits into her "budget."

Yet again, the basis for comparison just doesn't make any sense. It would be the equivalent of me going car shopping, looking at the Chevrolet Traverse (which I bought) and saying it's too expensive, then buying a Honda Civic. That comparison is too much, but if I compare the Chevrolet Aveo or Cobalt, the price is much closer and they're similar class cars.

Other than that, the ad seems fine. Not as inflammatory as the prior ones and not as chock full of crap. Maybe MS realized that while no one expects gospel truth from ads, it wouldn't be a bad idea to "honest them up" a bit.


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