Apple Thoughts: Jobs Intervenes in the App Store

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Thursday, December 3, 2009

Jobs Intervenes in the App Store

Posted by Jeff Campbell in "Apple Software (iPhone/iPod Touch)" @ 11:00 AM

http://arstechnica.com/apple/news/2...tm_campaign=rss

"The impassioned pleas of one developer e-mailed to Steve Jobs resulted in a quick reversal of his app's rejection. The launch of the app today is the first known approved app that can stream live video directly from one iPhone to another, and the first approval for an app with known use of private APIs. Apple's change of heart came "directly from the top," and is a sign that real change in the App Store approval process is in the works."

He must have really written a good email to get Jobs involved. Either that, or in combination with that, Jobs liked the app and wanted to see it succeed. I don't know how much of this can be attributed to a "real change" in the App Store approval process though, sounds to me like an isolated incident. What are your thoughts?


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