Apple Thoughts: Oh, What's in a Name Anyway?

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Friday, April 2, 2010

Oh, What's in a Name Anyway?

Posted by Jeff Campbell in "Apple iPhone, iPod Touch, iPad" @ 09:00 AM

http://www.itwire.com/your-it-news/...itsu-surrenders

"Apple's uncanny ability to get its own way goes up another notch in the legendary stakes as it does an unknown deal with Fujitsu to assign the entire interest in the iPad name over to the Captains of Crunch!"

This story is week old or thereabouts, but I find it funny that Apple went ahead with the name of the product and promoting it based on a name they didn't even own at the time! According to the article the deal to purchase the name from Fujitsu (or for Fujitsu to let Apple use it if that is the case) wasn't even a done deal until about March 17th. That is cutting it rather close. 


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