Apple Thoughts: 160% Increase in use of H.264 Since January

""The increasing criticism of Flash as a vehicle for online video delivery (as well as Apple's dislike of Flash) appears to be driving the adoption of H.264 video," Chris Foresman reports for Ars Technica."

The study was done by MeFeedia, and they found that since January of this year, there was an increase of 160 percent in the video encoded in H.264. They used roughly 30,000 sources including YouTube and Hulu, as well as some of the network sites such as ABC and CBS. For the month of May, 26% of all the video in their index was H.264, compared to 10% in January. They also used Encoding.com to corroborate the data they were seeing.