Apple Thoughts: Rotten Tomatoes Reviews Added to iTunes

"User ratings on iTunes alone can be misleading when you're trying to decide which movie to buy or rent. A perfectly execrable movie might have a four or five star rating thanks to the efforts of a small pool of fans to bump its rating up."

I find this type of review much more helpful than the normal ratings they have in iTunes, now all they need to do is spread this type of review to other areas in iTunes. It never hurts to have a wider range of opinions when it comes to putting out a few bucks for a product you haven't seen or heard.