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All posts tagged "consumers"


Wednesday, September 21, 2011

$321.00 USD Per Year Seems Low!

Posted by Jeff Campbell in "Apple News" @ 08:04 AM

http://www.businessinsider.com/appl...-markets-2011-9

"The average middle class person in North America spends $321 per year on Apple products, according to an estimate from Credit Suisse analyst Kulbindar Garcha."

I'm pretty sure I'm above average on this one. Where do you put yourself, above or below?


Friday, December 19, 2008

Users More Impressed By Specs Than Reality

Posted by Vincent Ferrari in "Apple Talk" @ 02:00 PM

http://techdirt.com/articles/200812...248583136.shtml

"I imagine this won't come as a huge surprise to many of you, but it appears that we're all influenced by the presence of tech specs on a product -- even if those specs are somewhat meaningless. A variety of separate studies showed that people would usually purchase the product with "more" specs, even if they were meaningless. One of the tests even had people create their own tech specs based on their usage, and they were still more influenced by the specs than the actual usage."

Interesting concept. It's most evident in Antivirus software and Office Suites. Look at the back of the box. They all have tons of checkboxes where they rattle off tons of features that really don't mean much to anyone but make the program look more fully featured. In fact, just yesterday, I purchased a copy of Artisteer for Windows to redesign the theme on my personal blog. I bought the home version instead of the more feature-rich Standard version even though it had more checkboxes. Why? Because most of them were irrelevant to me. That being said, if I was the average consumer, I could see how more checkboxes would've swayed me. So now I open the floor to you guys; do you agree with the linked story? Do you have a friend or family member who buys based on checkboxes? Don't even limit it to computers; consider cars, etc.

Tags: consumers, specs

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