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Tuesday, July 20, 2010

Apple's Location-Based Data Collection Explanation Satisfies Congress

Posted by Michael Knutson in "Apple iPhone, iPod Touch, iPad" @ 10:30 AM

http://www.macworld.com/article/152...l?lsrc=rss_main

"When congress calls, Apple answers. According to CNet, Apple general counsel and senior vice president of legal and government affairs, Bruce Sewell, has sent two congressmen a 13-page letter detailing the whys and wherefores of Apple's policies and procedures for collecting location-based data."

iPhone users have expressed privacy concerns over Apple's practice of collecting location-based data for use in applications and advertising. Congress was listening, and asked Apple to explain their policies and procedures. Apple's 13-page response described in detail how everything works, including their privacy policies, and how latitide and longitude information is converted to a ZIP code for use by iAds and Apps. In iOS 3.2 and later, information is stored in Apple's own proprietary format using information that they've collected from cell towers and WiFi access points - they no longer use Google or Skyhook Wireless databases. They stressed that personally-identifyable data is -not- stored anywhere. Congress seemed to be satisfied with Apple's responses - for now.


Friday, July 2, 2010

iAds Starting To Appear

Posted by Michael Knutson in "Apple Software (iPhone/iPod Touch/iPad)" @ 06:00 AM

http://appadvice.com/appnn/2010/07/apple-unrolls-iads/

“Right on schedule, today Apple is on its way to reinventing mobile advertising by officially launching its iAd advertising program.”

As promised, Apple has started the promotion of iAds, and examples are starting to appear around the web. As a revenue generator for developers, this seems to be a sound concept, but billing advertisers $2 for each click seems like a decimal point was misplaced somewhere. I wonder where this number came from.


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