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All posts tagged "launch"


Monday, May 2, 2011

India and Japan Show Up Big for iPad 2 Launch

Posted by Jeff Campbell in "Apple iPhone, iPod Touch, iPad" @ 03:00 AM

http://www.tuaw.com/2011/04/29/ipad...aws-big-crowds/

"Apple's iPad 2 made its official debut in Japan on Thursday along the white iPhone 4. The second generation tablet debuted for 44,800 yen (US$500) and was available from Apple Stores and the wireless carrier Softbank Mobile."

They were lining up by 9pm the night before the launch in Japan, and in Mumbai, India, the lines were also impressive apparently. Good news for Apple, bad news for those of us hoping the supply chain might loosen up to shorten the wait for ours!


Thursday, June 10, 2010

Laptop Thoughts: We're Now Live!

Posted by Jason Dunn in "Thoughts Media Status Updates" @ 01:30 PM

I'm incredibly pleased to announce the latest addition to the Thoughts Media Network: Laptop Thoughts! The site went live this morning, so jump over to check out the welcome message. Please take part in our new community focused on laptops, netbooks, slates, and tablets.


Friday, April 2, 2010

What Can You Expect Tomorrow?

Posted by Jeff Campbell in "Apple iPhone, iPod Touch, iPad" @ 12:00 PM

http://www.ifoapplestore.com/db/201...of-retail-team/

"The iPad design was finished months ago, the introduction was given in January and now the essential burden of bringing the device to customers is in the hands of Apple's retail team."

According to the article, not one of the 14,000 US Apple Store employees have had their hands on an iPad, and the first exposure to it will be the morning of April 3rd when they get a two hour hands-on training session before the stores open up at 9:00am. Apple is pressing the issue of making this a "superior" buying experience for it's customers, making sure ALL employees show up and work until 10am to handle the expected rush. They also plan on having employees assist in the set up of the iPad and are scheduling various workshops throughout the day. Interesting news is that besides the reserved units, Apple is making sure to have at least 100 iPads in each configuration available for walk-ins, except at Best Buy which will only have 5 units of each configuration per store. I'm not sure how just two hours of training will translate into being able to educate a customer but we shall see! I'll be at the Bridgeport Village Apple Store in Tigard tomorrow around 9:30 am to pick up mine if anyone is in the area and wants to say hi.

Tags: hardware, launch, , ipad

Tuesday, May 5, 2009

Palm to Manipulate Supply to Create Buzz

Posted by Vincent Ferrari in "Apple iPhone & iPod Touch" @ 01:00 PM

http://www.bloomberg.com/apps/news?...id=az5nzqH0Mt4M

" Palm Inc. may stockpile fewer than 400,000 Pre models when the touch-screen device goes on sale this year, making the phone scarce to enhance its allure to consumers, analysts said. The Pre will debut with about 375,000 units in stock, according to the median estimate of six analysts surveyed by Bloomberg. Apple Inc. sold 1 million iPhones in the three days after the debut of a faster 3G model last July. Half of Apple’s stores in the U.S. had sold out by that time. A sellout may help the Pre generate the buzz needed to win customers away from the iPhone. Palm is counting on the Pre, which has a wireless charger and software that lets users shuffle through applications like a deck of cards, to revive its reputation as a phone pioneer, as well as profit."

Apple CEO Steve Jobs has been called manipulative by many people to the point where he's become a caricature of himself in the eyes of his critics, but the one thing he didn't do with the iPhone (at least that we know about) was aritificially restrict the supply to keep the demand high. iPhones were huge on release dates (for both models) and despite shortages in the short term, were back in stock as quickly as they could be. You may not have been able to get one on day one, but within the first week, most early adopters were satisfied.

My point is that if people want your product, you don't have to manufacture buzz. To me, this stinks of Palm realizing they won't have the iPhone-like circus on launch day outside Sprint stores and they're trying to make sure that the demand for it goes beyond those who line up on the first weekend.

Could it work? You never know, but I have a feeling people will see through it when there are no lines, no circus, and no phones are there to be had anyway. That's a risk Palm really shouldn't be taking, in my opinion.


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