Apple Thoughts: Variable Pricing Now Live in iTunes

"We warned you that this day was coming (OK we were actually off by one day, but that only means you had more time to buy that coveted All-American Rejects track), and now it's here: Apple has finally made good on their promise to introduce variable track pricing in the iTunes store. Songs now range from 69 cents to $1.29, with most still occupying the 99-cent mid-point that, up until today, was the only price tag available."

Kind of interesting, in the article it notes that individual tracks on some albums have variable pricing, from $0.69 USD to $1.29 USD, but you can still buy the album for the normal album price of $9.99 USD. As a counter to that there are also some that have all the tracks priced individually at $1.29 USD and have increased the album price. The point I got from the author was that it isn't easy to find the low priced tracks on iTunes, rather it is more hit and/or miss. It will be interesting to see how this all sorts itself out.