Apple Thoughts: Variable Pricing Hurts Sales Rankings

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Monday, April 13, 2009

Variable Pricing Hurts Sales Rankings

Posted by Jeff Campbell in "Apple Software (iPhone/iPod Touch)" @ 10:00 AM

http://feedproxy.google.com/~r/feed...~3/xhoGpdf1yEs/

"Two days after the Apple iTunes Music Store raised prices on some individual tracks, there was evidence the increases have hurt the sales rankings of songs given the higher $1.29 price," Glenn Peoples reports for Billboard. "On Wednesday, one day after the price increase, the iTunes Top 100 chart had 40 songs priced at $1.29 and 60 with the original $0.99 price point. The $1.29 songs lost an average of 5.3 places on the chart while the $0.99 songs gained an average of 2.5 chart positions," Peoples reports."

Just proves the point that when you increase price, demand will go down and vice versa. I think I learned this in economics. If this continues, the record labels might not like this tiered pricing after all.


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