Apple Thoughts: AT&T Debuts Turn By Turn Navigation App

"AT&T on Tuesday became the latest player to attempt to capitalize on what's sure to become a multi-million dollar market for iPhone-based turn-by-turn GPS driving solutions, launching its AT&T Navigator software on the App Store."

Since the WWDC TomTom announcement this year, I have been waiting for them to make available their iPhone kit. It looks like a slick interface, but now AT&T has come out with their GPS and turn by turn app. Free to download but $9.95 US per month to subscribe to, you will have paid for the upcoming $99.95 US TomTom system in about 10 months if you go the AT&T route (that is if TomTom doesn't change the price they announced at WWDC). This may be preferable based on how the two apps compare, but we won't know that until the TomTom version is released. We do know that the AT&T version doesn't store maps, instead it downloads them as you need them so this could be a problem if you are in an area with no coverage. I believe the TomTom version will come with downloadable maps for various areas. The AT&T version also does not come with the cool charging/car kit adapter, so TomTom is ahead of the game in two areas in my opinion, at least for now.