Apple Thoughts: 40% of Smartphone Owners Would Switch to the iPhone

"Almost 4 in 10 smartphone users who don't have an iPhone would switch to the popular Apple device for their next purchase, while 4 out of 5 of current iPhone users would buy the phone again, according to a new study. The report, by market research firm Crowd Science, also found that only 14% of non-BlackBerry users would switch to a BlackBerry device for their next mobile phone. The iPhone further outpaced other smartphones in customer satisfaction in areas such as screen size, navigation, ability to add new features and video playback quality."

Honestly, at this point, this kind of news isn't even surprising any more. For a company that many people thought couldn't crack into a crowded market, Apple not only broke in but is seriously disrupting it.