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All posts tagged "market"


Monday, July 20, 2009

What Phones Did iPhone Owners Have Prior?

Posted by Vincent Ferrari in "Apple iPhone & iPod Touch" @ 11:00 AM

http://www.businessinsider.com/char...ing-away-2009-7

"What phones are Apple's iPhone buyers throwing away? A lot of Motorola RAZRs. Some 29.4% of iPhone 3G buyers were upgrading from Motorola devices, according to Nielsen's Q2 2009 Mobile Insights Survey. About 11% of iPhone 3G buyers were ditching Samsung phones, and 9% were getting rid of RIM BlackBerry devices. About 9% were upgrading from older iPhones."

It stands to reazon that given the penetration of the Motorola Razr, a ton of people would be moving on from that and that's what the numbers seem to demonstrate. Also interesting is the "other" category which, based on what isn't included, I would reckon is made up largely of Windows Mobile devices from HTC seeing as HTC is one of hte largest manufacturers of phones in the US and isn't listed on this graph.

Interesting stuff.


Wednesday, June 24, 2009

40% of Smartphone Owners Would Switch to the iPhone

Posted by Vincent Ferrari in "Apple iPhone & iPod Touch" @ 11:00 AM

http://www.mediapost.com/publicatio...&art_aid=108436

"Almost 4 in 10 smartphone users who don't have an iPhone would switch to the popular Apple device for their next purchase, while 4 out of 5 of current iPhone users would buy the phone again, according to a new study. The report, by market research firm Crowd Science, also found that only 14% of non-BlackBerry users would switch to a BlackBerry device for their next mobile phone. The iPhone further outpaced other smartphones in customer satisfaction in areas such as screen size, navigation, ability to add new features and video playback quality."

Honestly, at this point, this kind of news isn't even surprising any more. For a company that many people thought couldn't crack into a crowded market, Apple not only broke in but is seriously disrupting it.


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