Apple Thoughts: Get Noticed, Get in a Commercial

"If you want your branded app to be included in Apple's next iPhone commercial, the first rule is not to ask. The second rule? Make the app really useful to consumers."

The Apple commercial exposure can really boost the exposure. One app, Epicurious, saw a boost in downloads of 20,000 just after a commercial ran that had featured their application. But when it boils down to it, the people making these adds use the product too, so fill the need and don't make a crappy app, perhaps you will get noticed. I think it is more luck than anything when it comes to being featured in one of the commercials, or perhaps a little of who you know.