Apple Thoughts - News & Reviews on all things Apple

"Greenpeace continues to be at odds with Apple's message that they are as green as green can be. Today's report (page 22-23) puts Apple in the lower half of the technology rung with Japanese whale killers like Nintendo and Fujitsu. Do Samsung, Nokia and Sony Ericsson have batteries that last for 5 years?"

Is it me, or is Greenpeace just obsessed with Apple?

Considering Nintendo, Fujitsu, Lenovo, Microsoft, HP, Dell and Sony are all worse, you would think they had bigger fish to fry. Instead, they continue to publicly flog Apple, probably because dopes like me get annoyed and write about it.

Come to think of it, I've said too much already.

"The only new product Apple has announced so far at this year's Macworld was a new MacBook Pro with reduced amounts of PVC and BFRs. Which is good, but not what Apple had promised for 2009 and no substantial further progress than the MacBooks announced in October. Let's just take a minute to remember why this matters. Toxic chemicals in electronics are a cause of serious environmental pollution, putting workers at risk of exposure during both the production and disposal processes. Greenpeace investigations into the e-waste yards of India, Ghana and China over the past few years have uncovered numerous examples of poorly protected workers being exposed to toxic pollution. Removing PVC and BFRs would make Apple computers safer and easier to recycle, as well as allowing much higher recycling rates to be achieved."

It's nice to see GreenPeace taking on the important issues, like a continued vendetta against Apple. I don't see a whole lot of complaints against other companies (HP and Dell sell infinitely more laptops and desktops than Apple does) who are close to Apple on their scale of computer makers (see their chart here), but then again, most of those companies are big enough to not give a damn.

Two of the comments on their blog post particularly made me smile. They're after the jump if you'd like to follow along. Read more...

I don't know about you, but I like this ad. It's pretty cool how they've managed to keep their distinct feel and completely change the message from "Get a Mac" to "We're green." I don't know if this is going to sway anyone who wasn't already predisposed toward getting a Mac in the first place, but it can't hurt, particularly with all the negative attention Apple got from the folks over at GreenPeace.