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Monday, January 30, 2012

Does Tim Cook Say Too Much?

Posted by Jeff Campbell in "Apple News" @ 04:00 AM

http://macdailynews.com/2012/01/27/...t=Google+Reader

"'Tim Cook reportedly sent an urgent memo yesterday addressing alleged violations of health and safety at factories of suppliers, following negative stories in NYT and elsewhere,' Rocco Pendola writes for Seeking Alpha."

He also goes on to say that Steve Jobs would not be happy that Cook chose to send out such a memo, saying it's "not very Jobsian" and likely would have gotten a tongue lashing from Jobs were he still alive. I don't doubt that a bit, but is it "wrong" to do it? I don't think so. Tim Cook has shown early on he isn't Jobs, such as when he encouraged charitable donations that Apple would match. I think Cook is about full disclosure and communicating more with the employees as long as it isn't confidential information that may hurt the company, at least moreso than Jobs ever was, and I certainly prefer his style of communication. I have been in a variety of businesses that kept everything close to the vest, and I think it was a detriment to the company as a whole. It certainly was when it came to the employee loyalty. Jobs had that loyalty because of who he was, Cook has to have his own style of keeping it and I think he is finding out the way to do that for him is to be more forthcoming. What are your thoughts?


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