"In a recent report from Nielsen, Google snagged 40 percent of the smartphone market, while Apple captured approximately 28 percent -- up just barely .01 percentage point from last year."
The only thing that surprises me about this is that there are so many that desire RIM for their next smartphone operating system. Maybe that and the fact that 30% of the late adopters aren't sure what they want. You would think that with all of the information out there, this percentage wouldn't be as high.
"An inevitable shakeup in worldwide smartphone rankings is set to take place in the coming months, when Apple is expected to surpass Nokia in smartphone sales, and Samsung will become the world's largest smartphone maker."
Already number two in the US behind Samsung [link], now Apple is about to surpass Nokia worldwide into the number two spot with Samsung again taking number one. So world stats are about to match what has already happened in the US. Nokia still has the total mobile phone market lead but this is quite the achievement since Nokia has held the top spot across the boards since 1996. Apple is a relative newcomer since their iPhone series started in 2007.
"While Apple might be pretty good at creating TV ads, the company's iPhone is something of a problem for television advertisers. According to a recent study, the iPhone (and other smart phones) are one of the major distractions people encounter when watching TV."
Anything that is "aiding in avoidance" is troubling to the advertising industry per AdAge. So when they decided to do a study and find out exactly how much distraction do smartphones cause television viewers. They didn't like the results. During a 30 minute show, 94% of viewers were distracted at some point, and smartphones accounted for 60% of these distractions. I can totally see this as I do exactly the same thing. How about you, does your smartphone distract you from those pesky ads on TV?
"According to the FCC, the United States is facing an imminent spectrum crisis, in which exploding demand from smartphones will soon overwhelm the nation's wireless capacity. The problem, the FCC says, is the lack of new spectrum being made available to wireless data carriers. Smartphone data traffic is growing so fast, the FCC says, that--if nothing is done--we will use up our available spectrum by 2013."
Image: Federal Communications Commission
If you are in any way dependent on wireless services then you will probably want to take note of this article. The Business Insider has posted an article citing statistics produced by the Federal Communications Commission (FCC) which indicate the US is quickly running out of wireless capacity. On the current course, and without an intervention of some kind, by some point in 2013 we will hit a spectrum deficit wall. The FCC does, though, have a plan to recover under used spectrum capacity from various sources. Hit the Read link for additional data and commentary by the Business Insider.
"AT&T has increased the price existing wireless customers must pay if they want to upgrade to a newer-model smartphone before their existing service contract comes to an end."
Pretty much across the board you now have to pay $50.00 USD more to upgrade your smartphone, regardless of brand or operating system (ie Android and Windows 7). AT&T attributes this to "increased costs" for the devices as reason for the increase.
"The research firm Canalys is reporting that Google's Android platform is now more popular than Nokia's Symbian platform, earning it the spot as the top smartphone platform on the market during the fourth quarter of 2010."
Looks like RIM and Nokia are the big losers with this info if you base it on number of shipments, however if you are talking growth Microsoft led the losers with -20.3% growth in market share. Ouch. Apple shouldn't be too sad though since they almost doubled their shipments, and according to another article are still pulling in 51% of the profits.
"Well, that didn't last very long at all: looks like Verizon is killing off its $15 150MB data plan for smartphones altogether, instead corralling folks into the $30 unlimited option."
Interesting they are going this route instead of the route that AT&T chose, with tiered plans. Is this another selling point for them? It doesn't appear that is the motivation behind it since they are making it an across the board change for all smartphones, not just the iPhone. What are your thoughts?
"Android devices have surpassed iOS devices for the first time in ad impressions on at least one mobile ad network. In its December 2010 Mobile Mix Report, Millennial Media reported Thursday that Android accounted for 46% of impressions served by the network during December of 2010, compared to 32% for iOS devices, marking the first time Apple's platform has played second fiddle to Android on the network."
Even though the platform may be playing second fiddle, as a manufacturer Apple is still number one at 20.06% of the devices that received ads. How does the top three look? Well besides Apple at number one, Samsung had 17.23%, HTC had 15.3% and bring up 4th place was RIM with 12.13%. They also break it down into individual devices and Apple was still number one followed by Blackberry Curve, the iPod Touch and then HTC Nexus One. The iPad came in at 8th place on that list. It will be very interesting to see how this all plays out once the iPhone hits the Verizon market.
"Apple's battle with Android continues with the latest Nielsen market share data revealing iOS remains the dominant smartphone OS, at least right now."
I can only imagine what this graph would look like if/when Apple brings the iPhone to Verizon, but if I had to guess I'd say that the spread between Apple and Android would widen considerably, and RIM wouldn't be so close to either of them. Regardless, the real news is the death of non-smartphones, as 45% of those picking up a new phone opted for a smartphone, and why wouldn't they with all the discounted choices out there. I think 2011 is going to be an interesting year in the smartphone marketplace, what are your thoughts?.
"While many people may think of the iPhone as a cool little gadget good for playing games and browsing the web, Apple's smartphoen (sic) is quietly making serious inroads into corporate America and threatening RIM's longtime stranglehold in the business market."
Interesting that the iPhone has captured nearly a quarter of the business smartphone market, according to these statistics from September 2010. As with all statistics, there are gotchas. This number only counts smartphones that are company-reimbursed, and misses anyone using a personal smartphone for business. But not bad considering that RIM has a decade head start. The story goes on to report that iDevices are making headway in large companies like Bank of America and Citigroup, and that JP Morgan Chase is planning to give an iPad to each investment banker for field use. All well and good, but in my travels (in a lot of airports and on a lot of airplanes), Blackberries still rule by a lot larger margin, but I am seeing lots of iPads amongst travelers.
"comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending October 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber's primary mobile phone."
You can see from the chart above that Google is almost to Apple, jumping up 6.5% over the months from July 2010 to October 2010. We've had several disagreements as to the validity of such scoring, but I still think it's inevitable due to the sheer number of Android phones, not to mention multiple carriers, in the marketplace. If the Verizon iPhone rumor is true though, I think you will see these figures change, in Apple's favor.
"Ariel Dunitz-Johnson, a 30-year-old illustrator in San Francisco, bought a point-and-shoot camera in May. But in July, she bought a smartphone, with a camera built in. Soon, whenever she wanted to take a picture, she found herself reaching for the smartphone, a Droid Incredible. She barely uses her point-and-shoot, a Panasonic DMC-LX3."
I tended to do this, but after my last trip to Dallas, I'm moving the other way back towards my point-and-shoot camera. Some of the shots I was taking didn't turn out very well, and once the moment passed, it was pretty hard to get another shot (I was taking pics of some of the football players as they passed through a tunnel). It could have been my inexperience in using my iPhone 4 to take pictures of a moving target, so to fix it on the fly what I eventually did was just film it and take screen shots, which turned out better than the regular pictures I was taking. My pics would have been a lot better had I been carrying my other camera. In my case, the "inconvenience" of carrying a camera would have been worth it to me, hindsight of course kicking in. How about you, do you think your smartphone is "better" for your needs than your point-and-shoot camera?
"This is turning into quite a bleak Friday for RIM. After Dell's announcement that it would offer its employees Venue Pros instead of BlackBerrys, Bloomberg reports that Bank of America and Citigroup are considering making a similar switch from BlackBerry to iPhone."
Not technically switching completely, as the Bank of America rep says they just want to give employees "more of a choice" when it comes to the smartphone they will use for work. They are also looking at the Android platform as an option, but it all depends on how secure they can make the communication according to the report.
"For the fourth consecutive year Apple has come top of the J.D. Power customer satisfaction survey within the smartphone category, the iPhone got a score of 800 out of a possible 1,000 points."
The headline is just a jab at the troll, but once again J.D. Power ranks the iPhone 800 out of 1000 in their customer satisfaction survey in the smartphone category, four years running. This despite the antenna issues with the iPhone 4.
"New data shows Apple, RIM, and Microsoft continue to lose ground to Google in the U.S. smartphone market. Marketing intelligence company comScore published its quarterly Mobile Subscriber Market Share findings, which tracked total smartphone subscribers for the three months ending in July. According to the report, 53.4 million people in the U.S. owned smartphones during the quarter, up 11 percent from the previous quarter."
This of course, is the quarter leading up to the announcement of the iPhone 4 so it's no wonder that they status were down for the iPhone system. You could also make the argument that there are many versions of phones that use the Android or Google platform, versus just the iPhone 3GS and 3G for this quarter, so why shouldn't they gain ground? I'm really curious now how the next quarter stats are going to end up, how about you? What are your thoughts?
"The mobile phone market is intertwined with the telecommunications industry which is vast and there are numerous competitors which are much more dynamic and better capitalized than the moribund PC or music player vendors. It's also a regulated and fragmented global market with 1.2 billion units and 5 billion consumers-far greater than any of the markets Apple played in for its first 30 years."
An interesting analysis on several data points of the industry since Q2 2007, but most impressive is the fact that RIM and Apple combined, moved from 7% in 2007 to roughly 65% in 2010 of the profits available to all the smartphone manufacturers. Talk about a transfer of wealth, the total of which the author figures to be between $4 and $6 billion, depending on the time period. It's also interesting that this was done in such a short time and without much of a fight, it appears they just rolled over. Or perhaps, more to the point, they were taken by surprise with the success of the iPhone. What are your thoughts?
"Apple's iPhone 4 antenna page, which shows the great lengths the company goes to in order to test its handsets, no longer features videos of competing smartphones losing reception when held improperly."
The videos, while pulled from the Apple site showcasing the design and test labs, are still available on the YouTube channel for Apple. The video above is from the YouTube channel showing the signal degradation on a BlackBerry Bold 9700. Several smartphone makers weren't happy after the press conference on antenna issues, saying their smartphones didn't suffer from the same problem. Apple, in turn, posted several videos showing they did indeed have the same problem. Not sure why they pulled them from their design lab site, perhaps they felt they had made their point? What are your thoughts?
"While Apple's chief executive Steve Jobs said AT&T wouldn't let him reveal its proprietary data about dropped call statistics for competitive reasons, the mobile provider has revealed some numbers in an effort to defend its network from poor dropped call scores collected by ChangeWave."
image(s) credit: CanStockPhoto
Very interesting article! Reminds me of the stories that I've heard and read about business metrics and statistics: "... we don't like these numbers that we're seeing; let's commission another company to collect information from subscribers to see how we're REALLY doing." AT&T wasn't particularly pleased with the results of a study from ChangeWave showing that their rate of dropped calls was higher than the competition. This was a survey of 4,040 smartphone users who were asked to report their own percentage of calls dropped. Is 4,040 users a statistically valid sample?
Another study contradicted this first set of results, and showed that AT&T's reliability was much, much closer to the industry leaders, or to use real world data, was a "difference of less than two (2) calls [dropped] out of 1,000." The study emphasized that location (cell tower proximity) is a major factor in call quality and reliability, so, the bottom line is that calls will get dropped, especially in areas of "lesser" coverage.
"Paul Carton, Director of Research at ChangeWave Research, reported yesterday at investorplace.com that Apple iPhone is gaining steadily on BlackBerry's market share, a great feat considering BlackBerry's entrenched position in the business sector."
BlackBerry at 40, iPhone at 30 and closing, Palm bringing up the rear with 7!! Sounds almost like a horse race being broadcast. Regardless, iPhone is definitely making big inroads on BlackBerry with 36% of those likely to buy in the next 90 days planning on buying an iPhone. If AT&T loses exclusivity, I think it is really going to be pretty much iPhone and the also rans. What are your thoughts?