Apple Thoughts: Two New iPhone Ads

"Two new adverts for the iPhone have begun airing on U.S. television over the weekend and have been promptly posted on Apple's website. Of note is that the adverts have moved away from the recent theme of advertising the App Store and returned to touting iPhone features."

The first one shown above is titled "Hold Us" and goes over what you can do while on hold, and the second one shown below is called "First Steps," which shows video capture, sending an MMS and conference calling. They go with different voices on these ads, more personalized in my opinion.