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All posts tagged "ads"


Tuesday, May 31, 2011

Does Your Smartphone Distract You From Ads on TV?

Posted by Jeff Campbell in "Apple iPhone, iPod Touch, iPad" @ 01:00 AM

http://appadvice.com/appnn/2011/05/...t-people-tv-ads

"While Apple might be pretty good at creating TV ads, the company's iPhone is something of a problem for television advertisers. According to a recent study, the iPhone (and other smart phones) are one of the major distractions people encounter when watching TV."

Anything that is "aiding in avoidance" is troubling to the advertising industry per AdAge. So when they decided to do a study and find out exactly how much distraction do smartphones cause television viewers. They didn't like the results. During a 30 minute show, 94% of viewers were distracted at some point, and smartphones accounted for 60% of these distractions. I can totally see this as I do exactly the same thing. How about you, does your smartphone distract you from those pesky ads on TV?


Wednesday, July 28, 2010

Running an Ad Blocker? Please Read This

Posted by Jason Dunn in "Thoughts Media Off Topic" @ 10:00 AM

Hi there. The topic of ad blockers tends to generate some heated discussions around these parts, so I'm going to keep this really simple: if you're running an ad blocker, this is a polite request that you white-list this Web site and allow the ads to load. Here's why: I work hard to keep the ads on Thoughts Media sites non-intrusive; I say no to pop-ups, pop-unders, full-page ads, ads with sounds, etc. I know that those types of ads are irritating, and I value the readership of everyone who visits our sites. I don't want to irritate anyone with our ads.

What you may not realize about online ads is that, for the majority of them, when they simply load, that helps me pay the bills (Our server bill alone is almost $500/month.). Ad blockers stop the ads from loading, which hurts this site. You don't have to click on the ads - just letting them load helps us out a lot. If you do click on them, all the better - that helps us get better advertisers because they know you're interested in the ads. It will help us continue to provide you with the content that you come here for, and that benefits you in the end. So please white list this Web site in your ad blocker.

As a side note, I have a personal "1 visit, 1 click" policy in which, when I visit a site and read/watch some content on it, I find an ad that I'm interested in and click on it. It only takes a few seconds of my time to do, and it's my way of giving back to that site, thanking them for creating that thing I just read/watched. The Internet would be a very different place if everyone had a similar policy. Just a thought to ponder as you head into the weekend. :-)


Monday, July 19, 2010

Oh My, How the Ads Have Changed

Posted by Jeff Campbell in "Classic Apple" @ 09:00 AM

http://mashable.com/2010/07/17/vint...der#LQWjxAdSsHE

"As Apple's latest TV commercials for the iPhone 4's "FaceTime" functionality dazzle us with blandness, it got us thinking about the company's ad campaigns of years gone by."

You really appreciate the ads they are doing now when compared to some of the ones shown in this article. The one above isn't too bad, rather funny, but some of them are horrendous. I didn't realize Kevin Costner did an Apple ad until I read this article.

Tags: ads, history, vintage

Thursday, December 3, 2009

I Hope Ad Wars Continue

Posted by Jeff Campbell in "Apple iPhone & iPod Touch" @ 09:00 AM

http://www.appletell.com/apple/comm...t=Google+Reader

"It appears as if the recent onslaught of AT&T and Verizon bashing each other through their ads may soon be coming to an end. In a recent report, it was confirmed that AT&T has dropped their lawsuit against Verizon regarding their 3G coverage claims."

As part of this, Verizon also dropped their counter-suit, so I'm guessing the ad wars will continue. If you are a fan of clever ads, then this should be good news for you. I think when companies get into ad wars such as this, it really brings out the creativity. And I really enjoy a good, well thought out ad.


Monday, December 29, 2008

UK Advertising Regulators OK With Get a Mac Ads

Posted by Vincent Ferrari in "Apple Talk" @ 12:00 PM

http://gadgets.boingboing.net/2008/...-regulator.html

"Britain's strict ad-standards regulators offered a Christmas gift to Apple yesterday: it ruled that ads claiming Windows is less stable than OSX--and more vulnerable to infection-- were truthful. Despite a history of correcting Apple's hyperbolic marketing, it did not uphold a round of complaints filed against the "I'm a Mac" campaign. 'We considered that people would understand [the ad] to mean viruses that infected Windows based PCs would not infect Macs and that Macs were less likely to be infected by viruses than those PCs; not that Macs would never be infected by viruses and did not require virus protection. ... We concluded therefore that the ad was not irresponsible or likely to mislead.'"

Most people using their God-given common sense understand the distinction, and thankfully so do the regulators in the UK. The key in their ruling is that the ads do not give the impression that viruses never would infect a Mac. Most Mac users know that it's only a matter of time before we have to deal with viruses just like our Windows brethren, but that time isn't now and may not be for a long time. It could also be tomorrow. It just isn't today.

I think it's time we stopped arguing the truth of ads, lest I haul out the utter stupidity of the "Mojave Experiment" where users were advised to watch an expert use Vista instead of using it themselves and then show how they formulated the conclusion that it was "easy to use." I mean, if you want to go deceptive, isn't it a bit deceptive to have someone say something is easy to use when they never laid their hands on it?

Just sayin'.

For more insight, hit up the link above. The ad standards folks had a thing or two to say about those ads and their voracity.


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