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All posts tagged "brand"


Monday, June 27, 2011

iPhone Takes the Lead in Australia

Posted by Jeff Campbell in "Apple iPhone, iPod Touch, iPad" @ 01:00 PM

http://www.tuaw.com/2011/06/27/appl...p-mobile-brand/

"There are a lot of iPhones in Australia, and IDC reports today that the number has grown enough to make the iPhone the top smartphone 'down under.'"

40% market share is certainly a large chunk, and in Australia's smartphone market it puts Apple's iPhone in the lead. Back 10% in second place is Android and Symbian drops to third with 22%. When it comes to mobile traffic, the triple team of iPad, iPhone and iPod touch obliterates the competition with a commanding 50% while Android devices are at 10.5% of all mobile traffic. So even though Android is nipping at the iPhone's heels, Apple products clearly area a favorite with the folks in Australia.


Monday, May 9, 2011

Apple and Jobs Recognized

Posted by Jeff Campbell in "Apple News" @ 09:30 AM

http://adage.com/article/news/apple...e-brand/227443/

"The strength of the iPad has pushed Apple ahead of Google for the first time as the most valuable brand in the world, according to Millward Brown's 2011 BrandZ study of the most-valuable global brands."

Google has been atop this ranking for the last four years, but this year it was Apple at the top of the heap. China also making a splash as 12 of the top 100 are companies based there. Even Toyota, with all of their PR problems over the last year or two made for a strong showing, with their value rising 11% and putting them back on top of the automotive section. You can read through the list yourself right here.  

And in Jobs news, he was recognized as number three in a list of engineering heros [link]. This is a list of "heroes" chosen by 900 engineering undergraduates in the UK that were surveyed by General Electric. 


Tuesday, September 22, 2009

Global Brand Ranking Bumps Up Apple

Posted by Jeff Campbell in "Apple News" @ 12:00 PM

http://news.cnet.com/8301-13579_3-10357558-37.html

"Apple's brand is getting stronger, according to the 2009 Best Global Brands list released on Thursday by market research firm Interbrand. Calling Apple "among the most iconic of relatively young brands in the world," Interbrand moved it up four spots since its 2008 evaluation of the world's top 100 brands, from No. 24 to No. 20."

Going up better than dropping down, but the 5 brands pictured above haven't moved at all, retaining their rankings from 2008. You can see the entire list at the Interbrand site.


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