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All posts tagged "difference"


Monday, May 10, 2010

Why the iPad Price Difference Internationally Steve?

Posted by Jeff Campbell in "Apple iPhone, iPod Touch, iPad" @ 08:00 AM

http://www.macrumors.com/2010/05/08...cing-and-taxes/

"With Apple's announcement on Friday regarding availability of the iPad in nine new countries later this month, a number of potential customers expressed dismay at the apparent higher prices in those countries relative to those in the United States. Several of those customers took the time to email Apple CEO Steve Jobs with complaints on the issue, two of whom shared his identical responses with us."

For the customer in the UK, Steve said "Please educate yourself. UK prices must by law include VAT, which is around 18%. US prices do not include tax." When a customer in Germany sent a similar email, Steve said "Blame your government. Germany just added a new copyright levy for computers." Obviously we don't have those taxes (yet anyway) in the US so this just adds to the cost of the device. I think they have always had a price difference because of things such as this haven't they?


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