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All posts tagged "pr"


Saturday, August 7, 2010

Papermaster, Like the Loser on Project Runway, is Out

Posted by Jeff Campbell in "Apple News" @ 03:45 PM

http://tech.fortune.cnn.com/2010/08...phone-4-is-out/

"It was one of the most contentious hires Apple ever made. In November 2008, Steve Jobs hired Mark Papermaster, IBM's top microprocessor executive, to replace Tony Fadell as head of the iPod and iPhone division."

And now two years later he is out, and replaced by the person who was his recruiter, Bob Mansfield. Related to the recent PR problems associated with the iPhone 4 antenna? Who knows? All that is known for sure is that he is out of a job with Apple.

Tags: , iphone 4, pr, papermaster

Tuesday, July 13, 2010

It's the End of the World for Apple! or Not, Depending on What You Believe I Suppose...

Posted by Jeff Campbell in "Apple iPhone, iPod Touch, iPad" @ 01:40 PM

"With the iPhone 4's reception problems now out in the open, as a result of a Consumer Reports test, Apple will be forced to do a recall, says Wayne State University's Prof. Matthew Seeger. A specialist in crisis communications, Seeger argues that Apple's reputation is at stake. "It's critically important. The brand image is the most important thing Apple has. This is potentially devastating," he remarks."

Even the guys from Top Gear are making subtle references to the iPhone 4 "Grip of Death" as it has been called, so it really has gotten legs. But for someone such as the Professor Seeger to say a recall is in order is a bit much in my opinion.

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