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All posts tagged "pricing"

Monday, August 1, 2011

iCloud Pricing Announced

Posted by Jeff Campbell in "Apple Software (OS X)" @ 07:43 PM

"As a part of today's launch for developers, Apple has revealed the price points for extra iCloud storage for end users."

5GB free storage, then basically a little less than $2.00 USD per GB per year for extra storage. Keep in mind this doesn't include your photo stream images or music you purchases via iTunes or books through iBooks. Still, with so many options out there, is this something you will consider?

Tuesday, March 22, 2011

Price Drop for iPad 2 in UK

Posted by Jeff Campbell in "Apple iPhone, iPod Touch, iPad" @ 10:02 AM

"Apple has just announced iPad 2 UK pricing for launch on Friday at 5pm, and to our surprise it's actually lower than the original iPad's launch price of £429 for the base model."

With the savings, like the article says, you can pick up a Smart Cover for only a few pounds more if you are in the UK. The Wi-Fi only 16GB iPad 2 with tax will cost £399, while the 32GB and 64GB models will set you back £479 and £559 respectively. If you add 3G to any of them, you have to tack on an additional £100.

Tuesday, February 8, 2011

What is the Magic Factor to Apple's Pricing?

Posted by Jeff Campbell in "Apple Talk" @ 09:00 AM

"The word is out. That cool Android-based iPad killer coming out from Motorola? The XOOM? It's going to set you back eight Franklins if you want to buy one. That's $800.00, 9,566 pesos, 881,000 won or 5,275 yuan, for those of you keeping track."

And at roughly $800.00 USD, that isn't a price point to compete with the iPad. This is especially true when you factor in the absence of WiFi on the device, and this article isn't the only one pointing this pricing problem out. But what went wrong here with Xoom and why aren't they able to get their pricing point to a level to compete with the iPad? One reason is the control of the Apple supply chain. Apple has been doing this for years, investing heavily in technology such as their own A4 chipset, and leveraging price points by buying in bulk. In fact, the prediction is that by 2012 they are expected to be the largest purchaser of semiconductor technology. Their strategic planning is such that they are able to buy in high enough quantities to bring down their cost per unit to a level that they still make a profit at the low end of the product line. Granted, as you move up the line of products they increase in price, some say too much, but you can't argue that there is still value there. Bottom line however, is that when you control the supply chain, you certainly control the price. The bigger question I have about this isn't about Apple, it's about the competition. Why aren't they doing the same thing? Is the bigger issue lack of foresight rather than supply chain control? What are your thoughts?

Monday, June 14, 2010

SoftBank Announces iPhone 4 Pricing in Japan

Posted by Jeff Campbell in "Apple iPhone, iPod Touch, iPad" @ 05:00 AM

"Softbank has revealed Japanese prices for the iPhone 4. Prices are unsubsidized -- but the carrier has introduced different data deals designed to ease the pain (a little)."

If you are in Japan and plan on pre-ordering an iPhone 4 on June 15th, you should know they will only have black available, you have to provide ID and the prices will be 57,600 yen ($699.00 USD) for the 32GB version and 46.080 yen ($500.00 USD) for the 16GB version. I'm thinking this isn't out of line with other countries pricing or is it? The bonus here is that SoftBank is offering an unlimited plan for 4,410 yen ($48.00 USD) per month, but they give you a subsidy of 1,920 yen ($20.00 USD) per month, bringing your true monthly cost to 2,490 yen ($28.00 USD). Pay a little more for the iPhone 4 and save quite a bit on the monthly charge for unlimited. You can find out more about this plan and the other ones they offer at the MobileInJapan website.

Friday, June 11, 2010

O2 UK iPhone Data Pricing Unveiled

Posted by Jeff Campbell in "Apple iPhone, iPod Touch, iPad" @ 09:00 AM

"O2 is the first UK network to unveil pricing for its iPhone 4 tariffs. Apple's latest smartphone will be available on either 18- or 24-month contracts, with prices starting from £25 for 100 minutes of calls and unlimited text messaging."

O2 is going the way of AT&T though, when it comes to data. They have several variations ranging in prices but the data caps start at 500MB per month and go up to 1GB per month for data. They haven't revealed, however, the actual price of the iPhone 4, at least if they have I haven't seen it. You can find out more at the O2 site, where they have a handy chart so you can tell exactly what you will be paying for data based on the contract you purchase.

Tuesday, June 8, 2010

AT&T Pricing and Upgrades in Eligibility

Posted by Jeff Campbell in "Apple iPhone, iPod Touch, iPad" @ 07:00 AM

"TUAW blogger TJ Luoma wasn't happy when he found out that his iPhone upgrade date isn't until sometime in February of 2011, so he called AT&T to find out how much it would cost him to upgrade to the iPhone 4."

What he found out was that he too would be eligible for the discount pricing as AT&T had moved his eligibility up like they have for many customers in advance of WWDC yesterday. Nice to know as well that the pricing will be the same as it was for the 3G/3GS when they were released, $199.00 USD for the 16GB version, and $299.00 USD for the 32GB version.

Wednesday, June 2, 2010

AT&T Pricing, What Does it all Mean?

Posted by Jeff Campbell in "Apple iPhone, iPod Touch, iPad" @ 07:02 PM

"In case you missed it early this morning, AT&T's new mobile data plans (DataPlus, DataPro and Tethering) have given up on the idea of unlimited data in favor of a split tier of 200MB at the low end ($15) and 2GB at the high end ($25), with a $20 supplement for tethering (but hey -- tethering! and only six months late!)."

Late, but at least now tethering is going to be an option. Lots of stories on the latest news out from AT&T on their changes in pricing for their mobile data plans. You can also find out more details from this "candid posting" at TUAW, and Gizmodo has some scenarios posted with regards to the new pricing plans. Bottom line is, you can keep your current plan but new customers, after this Monday, won't be able to get on the unlimited plans for the iPhone or iPad. And if you want tethering on your unlimited plan? Sorry, that only comes with the 2GB DataPro $25.00 USD per month plan. The upside is that if you aren't a heavy user (AT&T says 98% of their smartphone customers aren't heavy users), you get some cost savings (depending on your usage) and some flexibility as you can move in and out of the DataPlus and DataPro plans as your needs change. I'm not too happy about the tethering restrictions however. What are your thoughts on all of this?

Tuesday, May 11, 2010

Apple Lowers iPad Price in Germany

Posted by Jeff Campbell in "Apple iPhone, iPod Touch, iPad" @ 09:00 AM

"Despite of the "common currency" and the EU, doing business in Europe is a hassle. So much of a hassle actually that even Apple just couldn't get it right."

Yesterday we noted Steve Job's email responses about international pricing, and for Germany he noted they added a copyright tax. Problem is, that is only on devices that have 40GB or more of memory. So Apple had to lower the prices on the 16GB and 32GB models. Woops. Macworld has posted a comparison of the international pricing for the iPad if you are interested.

Monday, May 10, 2010

iPad Data Plan From Australia's Telstra and UK's Orange

Posted by Jeff Campbell in "Apple iPhone, iPod Touch, iPad" @ 07:00 AM

"As iPad fever grips the nation, Telstra today announced it will offer dedicated data plans for the iPad 3G in Australia."

And if you activate your "kit" by the 30th of June, 2010, you get an additional 2GB of data. The pricing is a bit different from what we have here in the US, which is $14.99USD for 250MB of data on the basic plan and $29.99 USD for unlimited data plan. Another company on the international front that has announced data plans for the iPad is Orange UK. Their announcement has their basic plan at £12.50 and their unlimited at about £40 per month. In comparison, if they priced the same plans for basic and unlimited as AT&T is in the US, their plans would cost respectively £10 and £20 per month.

Thursday, April 29, 2010

3G iPad Plan Explained

Posted by Jeff Campbell in "Apple iPhone, iPod Touch, iPad" @ 11:00 AM

"Since Apple posted information weeks ago with preliminary details about the data plans for the 3G iPad - arriving on doorsteps on Friday - available from AT&T in the United States, I've been wondering about what either company meant by 'month.'"

I'd always assumed it meant 30 days, so I guess I assumed right on this one. You can check out the AT&T data sheet here, but it basically is a 30-day cycle that starts whenever you purchase the plan. As reported before, they are offering two monthly plans, one is a 250 MB plan for $14.99USD and the other is unlimited data for $29.99USD. Once you start them they renew each month unless you cancel them. If you upgrade from the 250 MB plan, your "timer" starts when you pass the 250 MB limit or when the 250 MB plan ends, whichever comes first.

Saturday, April 10, 2010

Unofficially, You Can Get an iPad in The UK

Posted by Jeff Campbell in "Apple iPhone, iPod Touch, iPad" @ 12:00 PM

"Brits can now get their hands on Apple's highly anticipated iPad, even though the device hasn't been officially launched in the UK."

Not through "normal" channels but it is possible. Just visit either Purelygadgets or Simply Electronics, two online UK retailers, and you can get your hands on an iPad, albeit at a premium. Just how much of a premium? Well, at Purelygadgets they offer the iPad Wi-Fi 16GB, 32GB or 64GB capacities priced at £689.99, £785.99 and £869.99 respectively. For the 16GB one, for example, this translates to approximately $1059.00 USD. That is quite a premium!

Wednesday, January 20, 2010

How Do You Compare?

Posted by Jeff Campbell in "Apple iPhone & iPod Touch" @ 07:00 AM

"On Friday, Verizon and AT&T both dropped the price of their unlimited voice plans. Yesterday was the first day that existing customers could switch to these new plans, and luckily BillShrink has put together a nice chart comparing the different U.S. mobile carriers side-by-side."

On the heels of the price drop announcement by AT&T, here is a nice comparison of the four major carriers plans, everything laid out on one chart so you can see what each company charges, side-by-side. The two largest companies (Verizon and AT&T) also charge the most. You can check out all the work BillShrink did on their site, and it should be noted this is assuming you want unlimited texting. I also see that there is no accounting for rollover minutes.

Monday, December 15, 2008

Statistically, $0.99 vs. $0.99+ Means Nothing

Posted by Vincent Ferrari in "Apple Software (iPhone/iPod Touch)" @ 02:00 PM

"Two days ago Craig Hockenberry wrote an open letter to Steve Jobs complaining about the prevalence of 99 cent apps on the App Store and the "rush" to that price point. He suggests the rush to the bottom is damaging the chances of more significant apps being developed for the platform. We've covered the "gold rush" on the iPhone App Store before, and dissected the App Store data to discover that the cheapest apps aren't the ones making the most money (sounds obvious, but many of the complaints assume it isn't so). 99 cent (or free!) apps do no more harm to pricier iPhone apps than open source or shareware apps do to commercial PC or Mac software. But the point still stands.. are 99 cent apps really that popular on the App Store? In terms of quantity, there are a lot, but are they significantly more popular than more expensive apps?"

The takeaway here is obvious: pricing your app doesn't, in a tangible way, affect the sales of that application. While Craig Hockenberry may have a point in that applications cost more to develop than meets the eye, his other point, that $0.99 apps are hurting sales of more expensive apps and making the App Store an unsustainable business, doesn't seem to be supported by the numbers.

I have a ton of problems with Hockenberry's "Open Letter," and this is just one of them. I'm glad someone addressed it with statistics rather than anecdotal "evidence."

Friday, December 12, 2008

Apple Should Leave its Prices Alone

Posted by Vincent Ferrari in "Apple Talk" @ 10:00 AM

"Apple has the luxury of being, well, a luxury brand. Most consumers don't look at Apple and put the company on the same level as a Dell or HP. For consumers who want to save money on a computer or don't want to worry about learning Mac OS X, Apple isn't a consideration anyway. But for those people who have some money to spend, they want the most value for their money. And although some would disagree with their sentiment, I think many believe they get more value from a Mac than any other company's products. People who buy Macs aren't looking to save money; they're looking to buy a premium brand because of the perceived value of the product. Apple understands that; we understand that; why don't analysts? Sure, the market is moving towards cheaper alternatives and some people want smaller laptops, but hasn't anyone noticed that over the past few years, Apple's market share has grown considerably in the face of "cheaper" computers?"

Don is so right on this one. Why should Apple lower its prices and compete in the low-end market? So they can flood the market with sub-par machines that people aren't happy with? Don hits the nail on the head when he points out that people are willing to pay more for Apple because they perceive Apple as a luxury brand that's "worth" more. He even correctly notes in the very next paragraph that, despite the fact that we're in a recession, that has no effect on perceived value. It's amazing how many people have opinions on how Apple should run its business. You would think, from all the unsolicited advice, that things were falling apart or something.

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