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All posts tagged "success"


Monday, November 21, 2011

The Four Keys to Apple's Success

Posted by Jeff Campbell in "Apple News" @ 04:40 PM

http://www.tuaw.com/2011/11/21/appl...ples-of-succes/

"Greg Joswiak, Apple's vice president of iPod, iPhone, and iOS product marketing, shared four keys to Apple's success at a recent event titled 'Silicon Valley Comes to Cambridge.'"

You can read the Wall Street Journal story here but it basically it boils down to focus, simplicity, courage and best. This comes from someone with 20 years experience at Apple, and who has been involved in their marketing so I'm pretty sure he has a good idea on what fuels the success at Apple.


Monday, January 10, 2011

Mac App Store Download Figures Point to Success

Posted by Jeff Campbell in "Apple Software (OS X)" @ 02:00 AM

http://www.apple.com/hotnews/

"Apple announced today that over one million apps have been downloaded from the Mac App Store in the first day. "We're amazed at the incredible response the Mac App Store is getting," said Steve Jobs, Apple's CEO. 'Developers have done a great job bringing apps to the store and users are loving how easy and fun the Mac App Store is.'"

You can't argue with the numbers, and I'd say 1 million downloads is pretty successful for having been open only one day. Even if you don't go with this being a success, all you have to do is ask a company like Evernote. They are reporting that they had an 1800% increase in new users on the Mac after the opening of the Mac App Store. They have even posted a graph on their blog showing the effect the opening had on their user base. It will be interesting to see how this plays out but the early signs are pointing to success. What are your thoughts on the Mac App Store?


Tuesday, December 22, 2009

Apple Caught Off Guard?

Posted by Jeff Campbell in "Apple Software (iPhone/iPod Touch)" @ 10:00 AM

http://www.9to5mac.com/app_store_su...e+Intelligence)

"Apple and its partners were completely surprised by the huge success of the App Store - with the implication that others in the smartphone biz were similarly unprepared for the level of pent-up demand for customizable features on handheld devices."

I would guess they weren't too upset, and probably pleasantly surprised at just how much of a demand there turned out to be for something like the App Store. Granted, there have been and still are problems, but for the most part you can't argue with the success they have achieved. Especially when you see stories like this one about the success of the start-up Tapulous.


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