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All posts tagged "demographics"


Friday, March 6, 2009

Apple Thoughts Needs Your Help

Posted by Vincent Ferrari in "Apple Thoughts Site Updates" @ 09:00 AM

http://www.surveymonkey.com/s.aspx?...Xp6NOnhUw_3d_3d

As Executive Editor, I can only hope you're enjoying reading our daily news, views, rants, and raves. We need some help, though. Without advertisers, we can't keep the lights on and keep the site going. Bandwidth is expensive, folks, and that's why we're recruiting you, our loyal listeners, to help out.

Please take our advertiser survey. The demographics will help pair Apple Thoughts with advertisers that want to reach you and help keep Apple Thoughts running and the daily stream of stuff coming.

Thanks in advance for your participation!


Tuesday, November 25, 2008

You're Being Profiled: iPhone Users in Numbers

Posted by Vincent Ferrari in "Apple iPhone & iPod Touch" @ 10:00 AM

http://theappleblog.com/2008/11/24/...about-yourself/

"As a mobile device, the iPhone crosses several different user groups. From business users to media junkies, a wide range of people use the iPhone in a variety of different ways. The App Store is fueling this variation even further on account of the huge array of different applications available. A few pieces of research have been conducted that give an interesting glimpse into the profile of iPhone users, and the main activities they choose to perform with their device. This post will summarize a few different results and draw some interesting comparisons between the uses of an iPhone compared to other mobile phones."

Interesting stuff, and I'd say I fit into a lot of the demos here. Among some of my favorite informational tidbits:

  • 93 percent of iPhone owners have added an application versus only 66 percent of Smartphone owners;
  • Email is the most commonly used feature — 70 percent of users check email on the iPhone at least once a day;
  • 60 percent of users browse the internet at least once per day;
  • Three quarters of users do more web surfing on the iPhone than on their previous device.

I find the first one particularly interesting because, working in an office where everyone has a BlackBerry of some kind, most of them have no idea you can actually add applications to it. The rest of the stuff is all equally interesting, and I'd say I fit into a lot of those categories. Anything jump out at you guys?


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