Apple Thoughts - News & Reviews on all things Apple

"Consumers were happier with their online shopping experience at Apple's site this holiday season than at any other computer or electronics maker, a customer satisfaction measurement company said Wednesday."

Apple's score went up 5% from the same time in November and December 2009, and the score of 82 was also higher than their score in 2008 and 2007. ForeSee surveyed 10,000 visitors to the top 40 retail online sites ranked by annual revenue. When you bring in all e-tailers to the rankings, Amazon.com scored highest with 87, followed by Netflix with 86 and QVC with 83.

"The annual survey of wireless customer satisfaction from Consumer Reports hits the streets this week and it doesn't have much good to say about AT&T. In a canvass of more than 50,000 readers spanning 26 U.S. cities, the organization found the carrier had the lowest customer-satisfaction rating in 19 cities surveyed; Verizon ranked highest."

This was pretty much across the board in all cities, dead last. Interesting note to go along with all of this is that 98% of iPhone users would buy the phone again, compared to only 78% of other phones. I haven't had the lows that the respondents of this survey have with AT&T, what has been your experience?

"SPB Software, world's leading mobile software developer, invites all mobile users to participate in its sixth annual SPB Survey. The SPB Survey is a questionnaire that captures user preferences and builds up a combined report that identifies the changing user profiles, mobile device expectations and the handset use cases. This report is expected to be released in early December 2009."

You can go here to take the survey, and be entered in their contest. A few random participants will receive prizes, the top one being a mobile device of your choice as long as the price is under $1,000.00 USD. 2nd place winner will receive $100.00 USD of smartphone accessories from Smartphone Experts and 3rd place will receive $100.00 USD of software from SPB.

"The "I'm a Mac, I'm a PC" stereotypes in Apple's famous ad campaign have nothing on the findings from a new study of BlackBerry and iPhone owners."

iPhone owners more likely to be women than men? Well, only barely it seems, as a little over 50% of the iPhone owners surveyed were women. iPhone owners also think higher of themselves than Blackberry owners do, according to this study done by Retrevo of 455 smartphone owners. Well, it is a cool phone...

"If there's a name associated with customer satisfaction, it's J.D. Power and Associates. I mean, come on-with a name like J.D. Power, the firm is practically the superhero of customer satisfaction. So the news that the iPhone has maintained its head-of-the-class standings in both the company's consumer and business smartphone satisfaction studies is no small matter."

The iPhone received 811 points out of 1000 possible, whereas the industry average is 765. LG was the closest out of the competition receiving 776 points. Apple, as a business, scored 803 points, followed by RIM with 724 points. The iPhone survey was from 3,221 smartphone owners, who had used their phones less than two years. For the business survey they used owners that used their phones primarily for business use. Interestingly enough, they did the surveys before the 3G and 3GS came out.

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