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All posts tagged "kawasaki"


Friday, April 15, 2011

So What Did Save Apple in the 80's? Guy Knows...

Posted by Jeff Campbell in "Classic Apple" @ 02:00 AM

http://www.cultofmac.com/apple-surv...s-guy-kawasaki/

"The survival of Apple beyond the 1980s is thanks to one piece of software, says Guy Kawasaki, best-selling author and Apple's former chief evangelist."

And that one piece of software was Aldus PageMaker, which made the Mac the go-to computer for desktop publishing. Without it, according to Kawasaki, Apple would have been dead in the water. I remember when the owner of the limousine company I was working for came in with his Macintosh, and that is exactly what he used it for...well that and some bookkeeping whenever we could pry the keyboard out of his hands. There really wasn't much out there for the Mac in those days, especially on the business end of things but it certainly was embraced by the ad-centric and publishing software companies. I used to hear it all the time, business work needs a Windows machine and artists need a Mac. My how times have changed, or have they?


Wednesday, January 5, 2011

Guy Kawasaki Will Give You A Free Copy of The Macintosh Way....Again

Posted by Jeff Campbell in "Apple Talk" @ 11:00 PM

http://www.maclife.com/article/news...y_free_facebook

"The Apple sphere's favorite Apple evangelist, Guy Kawaskai, is offering his book The Macintosh Way for free. All you have to do is head over to the Facebook fan page of his upcoming book, Enchantment: The Art of Changing Hearts, Minds and Actions, "Like" it, and then download the PDF."

Back in August 2010 he was doing the same thing, but now he is switching to Facebook and tying it to his new book to get the word out. So if you missed out on your free copy in August, you have another shot. And while you are at it you can find out about his new book.


Tuesday, August 17, 2010

Get Your Free Copy of The Macintosh Way

Posted by Jeff Campbell in "Classic Apple" @ 08:00 AM

http://www.tuaw.com/2010/08/16/get-...-macintosh-way/

"For those of us who were followers of Apple back in the 80s and 90s, there was no single person who defined the enthusiasm and overall attitude of the company more than Guy Kawasaki. Guy was part of the team responsible for the original marketing of the Mac, and is credited with the use of evangelism in tech marketing to create a passionate following for a product."

I still have my copy, autographed by Guy Kawasaki when he was doing the book tour for the release of this book, and now you can get a copy without having to stand in line. Just make sure you are following him on Twitter, then go to the verification site to download the free eBook of The Macintosh Way.


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