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All posts tagged "usage"


Friday, April 8, 2011

So How Are You Using Your Tablet?

Posted by Jeff Campbell in "Apple iPhone, iPod Touch, iPad" @ 11:30 AM

http://www.readwriteweb.com/archive...e_our_ipads.php

"Google has released results of a survey (PDF) on user behavior with regard to tablet computers, the vast majority of which are iPads. Responses indicate that tablet ownership significantly changes our media consumption habits and computer use."

Wednesday we posted a story about how the iPad might be killing consumer PC sales and asked the question of you, was this true for you? What do you use your iPad for and did it replace your PC? There were varying answers to our question, and now this study comes out that shows just how people are using their tablets. In this study (available here in PDF form) it says that for 43% of the responders, the tablet has replaced their PC. Also interesting to me is that playing games tops the list. I would have thought "consuming entertainment" or one of the reading categories would have displaced that, or that they would have at least been higher on the list. But that is my perspective I suppose, since that is what I use my iPad for most of the time. How about you? Does this go along with how you use your tablet or do the results surprise you?


Tuesday, October 12, 2010

Is Your TV Lonely?

Posted by Jeff Campbell in "Apple iPhone, iPod Touch, iPad" @ 10:00 AM

http://www.appletell.com/apple/comm...etell+Appletell

"Analytics firm Flurry has just published an interesting report showing how iOS apps-specifically those with social networking features-are affecting primetime TV viewership of American audiences. Should TV Networks be worried about this trend? Can the iPhone, iPod touch and iPad apps take away TV viewership? Let's take a look at some stats from Flurry's report."

19 million people use their apps on their iPhone at least 22 minutes a day, which, according to this report by Flurry, is right up there with most of the TV viewership for all programs except for American Idol. Interesting comparison, but I don't think this will replace TV. People love their favorite TV programs so they will always watch them. But I think the usage will go up, but in conjunction to the TV not as a replacement. What are your thoughts? How has, or hasn't your viewership of TV changed over the years?


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