"As a mobile device, the iPhone crosses several different user groups. From business users to media junkies, a wide range of people use the iPhone in a variety of different ways. The App Store is fueling this variation even further on account of the huge array of different applications available. A few pieces of research have been conducted that give an interesting glimpse into the profile of iPhone users, and the main activities they choose to perform with their device. This post will summarize a few different results and draw some interesting comparisons between the uses of an iPhone compared to other mobile phones."
Interesting stuff, and I'd say I fit into a lot of the demos here. Among some of my favorite informational tidbits:
- 93 percent of iPhone owners have added an application versus only 66 percent of Smartphone owners;
- Email is the most commonly used feature — 70 percent of users check email on the iPhone at least once a day;
- 60 percent of users browse the internet at least once per day;
- Three quarters of users do more web surfing on the iPhone than on their previous device.
I find the first one particularly interesting because, working in an office where everyone has a BlackBerry of some kind, most of them have no idea you can actually add applications to it. The rest of the stuff is all equally interesting, and I'd say I fit into a lot of those categories. Anything jump out at you guys?